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About Us

Our Story

United Endeavors is a consulting firm that is rooted in a vision to foster sustainable growth and prosperity for all. We are passionate about creating impactful strategies that drive positive change and deliver tangible results.

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Today, we equip local businesses with the resources, connections, and support needed for long-term success. By working with business leaders and policymakers, we help build a resilient and prosperous economic future for the Bay Area's small business community.

Meet The Team

Founder & CEO

Christina Bui

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Christina is the owner of Love Me Knots Bridal and a dedicated leader in San Jose’s business community. She serves as Board Chair for the Tully Road Eastridge Business Association (TREBA), Vice Chair of the San Jose Small Business Committee, and a Board Member of the San Jose Chamber of Commerce.

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As TREBA’s founding Chair, she has led efforts to establish the association as a Business Improvement District, strengthening support for local businesses. Passionate about small business advocacy, Christina has built strong partnerships with public agencies across the Bay Area to address community needs and drive meaningful change.

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Strategy & Analytics Manager

Maryam Akbar

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Maryam has 5 years of experience in corporate strategy and data analysis. She has a Master of Applied Statistics & Data Science from UCLA and a Bachelor of Arts in Mathematics & Economics from Mount Holyoke College.

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She specializes in market research, economic trend analysis, and performance metrics to help businesses and policymakers make informed choices. By leveraging data insights, she identifies opportunities for growth and develops strategies that drive sustainable economic development. 

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